12 Rules of Success from Steve Jobs

Anyone that knows me understands that I have quoted Steve Jobs many times in my leadership coaching, mentoring, speaking, and training.  I was fortunate to find an article which listed 12 rules of success that he had claimed years ago.  I wanted to share these 12 rules with my readers and followers….

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Rule #01: Do what you love to do. Find your true passion. Make a difference. The only way to do great work is to love what you do.

Rule #02: Be different. Think different. Better to be a pirate than to join the navy.

Rule #03: Do your best at every job. Don’t sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.

Rule #04: Perform SWOT analysis. As soon as you join/start a company, make a list of strengths and weaknesses of yourself and your company on a piece of paper. Don’t hesitate to throw bad apples out of the company.

Rule #05: Be entrepreneurial. Look for the next big thing. Find a set of ideas that need to be acted upon quickly and decisively and jump through that window. Sometimes the first step is the hardest one. Just take it. Have the courage to follow your heart and intuition.

Rule #06: Start small, think big. Don’t worry about too many things at once. Take a handful of simple things to begin with, and then progress to more complex ones. Think about not just tomorrow, but the future. Put a ding in the universe.

Rule #07: Strive to become a market leader. Own and control the primary technology in everything you do. If there’s a better technology available, use it regardless of whether or not anyone else is using it. Be the first, and make it an industry standard.

Rule #08: People judge you by your performance, so focus on the outcome. Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. Advertise. If they don’t know about it, they won’t buy your product. Pay attention to design. We made the buttons on the screen look so good you’ll want to lick them. Design is not just what it looks like and feels like. Design is how it works.

Rule #09: Ask for feedback from people with diverse backgrounds. Each one will tell you one useful thing. If you’re at the top of the chain, sometimes people won’t give you honest feedback because they’re afraid. In this case, disguise yourself, or get feedback from other sources. Focus on those who will use your product – listen to your customers first.

Rule #10: Innovate. Innovation distinguishes a leader from a follower. Delegate. Let other top executives do 50% of your routine work to be able to spend 50% your time on the new stuff. Say no to 1,000 things to make sure you don’t get on the wrong track or try to do too much. Concentrate on really important creations and radical innovation. Hire people who want to make the best things in the world. You need a very product-oriented culture, even in a technology company. Lots of companies have tons of great engineers and smart people. But ultimately, there needs to be some gravitational force that pulls it all together.

Rule #11: Learn from failures. Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

Rule #12: Learn continually. There’s always “one more thing” to learn.
Cross-pollinate ideas with others both within and outside your company. Learn from customers, competitors and partners. If you partner with someone whom you don’t like, learn to like them – praise them and benefit from them. Learn to criticize your enemies openly, but honestly.

I hope you enjoy these, and I hope also that you are already following some of these rules in your life.  I wish you all much success and that you reach all of your goals!

Source of information: http://www.businessbrief.com/apple-ceo-steve-jobs-12-rules-of-success/

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The Best STPCon Ever Is Coming!

Screen Shot 2015-08-13 at 8.26.08 PMIf you love software testing, a great conference awaits you in October!  STPCon is holding our Fall 2015 conference in Boston this year, October 5-8.  (Make sure you see the bottom of this article for a REGISTRATION DISCOUNT CODE before you leave!)

I began speaking with STPCon back in 2012.  I have been privileged to be part of the sessions, workshops, and even a keynote.  Over the past year, I have been fortunate to be part of a community advisory board (CAB) that has reviewed and selected great presentations for the last three events.

A few months ago, I was honored with being named the Director of Strategy for Software Test Professionals (STP).  I will be involved in building out the future events for this conference, as well as non-conference events that are coming very soon!  I have thoroughly enjoyed all of the conferences that I have been part of over the past couple of years, but there is a special place in my heart for STPCon.

If you are a software tester there is something for you at this conference.  We have tracks for hands on testing, test automation, performance testing, mobile testing, and test management.  Each track is packed full with great topics, great speakers, and a commitment to impress the audiences.

Just take a look at some of the great speakers we have with us in October:

  • James Bach will be giving a keynote on Thursday morning.  But..wait!! There’s MORE!!  James has agreed to spend the day with us at STPCon, conducting four  1-hour sessions across multiple topics.
  • If you’re a fan of test automation, you will not want to miss Jason Huggins, the father of selenium, as well as Elfriede Dustin, who both will be providing keynotes on Wednesday.
  • Workshops take place Monday and Tuesday with the following highlights:
    • The popular test automation track returns with multiple presentations throughout the two days from Joseph Ours, Dave Mamanakis, Benjamin Lamb, Geoff Horne, Ahkil Patel, and Doug Hoffman.
    • STPCon brings back premier speakers to the event once again:
      • Smita Mishra delivers two workshops – her tutorial on “Implementing Business Context to Test Heuristics Model”, and “Who’s Your Data” – a new workshop that covers the topic of Big Data, Enterprise Data Warehouse, and the ETL Process
      • Eric Proegler will give us insights on “Interpreting and Reporting Performance Test Results”
      • Andy Grabner gives us his popular “Applications Performance Clinic”
      • Dawn Haynes returns to STPCon to speak on “10 Things Your Stakeholders Need to Know About Testing (but don’t)”
      • Leonidis Hepis brings back his workshop on “Personality Types: Understanding Ourselves, Understanding Others”
    • I will be presenting my latest topic “Visual Testing: It’s Not What You Look At, It’s What you See” as a workshop on Tuesday.
    • We also introduce new STPCon speakers to the workshops: Johanna Rothman, Mary Thorn, Carsten Feilberg, Ilari Henrik, Ben Kelly, and Robin Goldsmith.
  • One-Hour Sessions take place on Wednesday and Thursday.  There are so many great speakers lined up:
    • James Bach, Paul Grizzaffi, Smita Mishra, Damon Synadinos, Mark Tomlinson, Jim Trentadue, Melissa Tondi, Matthew Eakin, Mary Thorn, Andreas Grabner, Doug Hoffman, Michal Stryjak, Carlo Cadet, James Sivak, Wayne Ariola, Joseph Ours, John Ruberto, Manoj Pahuja, Dave Mamanakis, Justin Rohrman, James Pulley, Bradley Baird, Jessica Ingrassellino, Bob Small, Silvia Siquera, Craig Ayres, Terri Chu, Bill Nicholson, Geoff Horne, Anthony Kless, and Alexander Podelko

You must check out each of the presentations and descriptions at: The STPCon Website .

So what are you waiting for?  Have you signed up yet?  Are you ready to come?

Well… let me give you one more incentive…

If you register with my discount code “STPF15LYLES” you get an extra 10%

Early Bird registration ends in August – maximize your savings and we will see you in Boston!

The Joy of Speaking

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I have been speaking at conferences and events for several years now.  But this past week (Aug 4-6, 2015) was an awesome experience.

I was honored to be invited to speak at two conferences during the same week.  At both of the conferences, I shared my topic “Visual Testing: It’s Not What You Look At, It’s What You See”.  In this topic, we reviewed how that our eyes sometimes see something that our brains do not notice.  Many times these things are right in front of your face, yet you don’t see it.  We talked about how the brain works, and how that testers can improve their skills by noticing their “Inattentional Blindness”.

06 - CAST01I started my week in Grand Rapids, Michigan at the CAST 2015 conference.  After speaking there on Wednesday, August 5, I then jumped on a plane and headed to Washington, DC, where I would then speak at the Agile 2015 conference on Thursday, August 6.

If you’re interested in what I was speaking, you can view the slides on slideshare at the following link:

My Visual Testing Slides – at Slideshare

I hope you get a chance to look at pictures that I took from the conference.  They can be found at my Facebook page below:

My Facebook Page – Conference Pictures

Follow my Facebook page at: Mike Lyles Business Facebook Page

Follow me on Twitter at: Mike Lyles on Twitter